We are proud to announce that the Massproductions exhibition stand, for Stockholm Furniture & Light Fair 2020 by Atelier Paul Vaugoyeau and Julien Renault, has been longlisted in the Exhibition Design Project category of Dezeen Awards 2020.
During Stockholm Design Week 2020, Massproductions encapsulated their brand philosophy in the words “I’m slow”, taking a stand against today’s fast-paced obsession with novelties and growth and our hectic everyday lives. The French duo designed the stand to reflect Massproductions brand philosophy and the result is a calming architecture offering visitors a chance to slow down.
“We worked with the I’m Slow concept by creating an architecture that is very calming and with only a few focus points. We hope that visitors will slow down when they’re entering the space and that they’ll take their time to explore the stand and the products. We tried to replicate the same state of mind and calmness one has when entering a museum”, says Julien Renault.
The stand is designed on a 120cm x 120cm grid pattern that is made of tiles in off-white roughcast lime plaster. Prefabricated and assembled on-site, the stand can easily be transported, stored and reused. Today parts of the stand can be found in Massproductions showroom in Stockholm.
Despite the limits a fair environment comes with, Julien and Paul have succeeded in creating a stand with strong architectural presence. “We are happy”, concludes Magnus Elebäck CEO and CO-Founder of Massproductions.
“Despite the limits a fair environment comes with, Julien and Paul have succeeded in creating a stand with strong architectural presence”, concludes Magnus Elebäck, CEO and CO-Founder of Massproductions.