Your account and items

Cookies: Please note that this website uses Cookies to ensure a smooth experience. By continuing to use the site you accept this.

You are browsing from: UK. Change country & currency

Saved items

You have no saved items
Chairs & Stools

Chairs & Stools

Miscellaneous

Miscellaneous

Sectional Seating

Sectional Seating

Sofas & Easy Chairs

Sofas & Easy Chairs

Storage & Shelving

Storage & Shelving

Tables & Desks

Tables & Desks

Stockholm Furniture Fair 2020

Stockholm Furniture Fair 2020

February 19th, 2020

 

Massproductions collaborated with French architects Julien Renault and Paul Vaugoyeau, that created a stand at the Stockholm Furniture & Light Fair 2020, held from 4th -8th of February based on Massproductions brand philosophy “I’m Slow”.

During Stockholm Design Week 2020, Massproductions encapsulated their brand philosophy in the words “I’m slow”, taking a stand against today’s fast-paced obsession with novelties and growth and our hectic everyday lives. The French duo designed the stand to reflect this philosophy and the result is a calming architecture offering visitors a chance to slow down.

“Being “slow” also means being in the present, something that is desperately needed within the furniture sector. We worked with the I’m Slow concept by creating an architecture that is very calming and with only a few focus points. We hope that visitors will slow down when they’re entering the space and that they’ll take their time to explore the stand and the products. We tried to replicate the same state of mind and calmness one has when entering a museum”, says Paul Vaugoyeau.

The stand has a strong architectural presence relying on repeated elements, based on a 120cm x 120cm grid pattern that is made of tiles in off-white roughcast lime mortar plaster. Assembled on-site, the stand can easily be stored and reused.

– “We wanted to create something neutral yet radical. The whole stand is made in a monochrome tone. For the walls, stucco paint is used, which creates a rough structure that catches the light very well. We have worked with linear lights in a simple overlapping grid pattern, which reveals the texture and architecture giving the stand a slightly warm light”, says Julian Renault.

– “We take pride in thinking twice before releasing a new piece of furniture onto the market and only implementing ideas that will be long-lasting and sustainable. One of our new pieces has been developed for over 20 years, which is why we wanted to give them their well-deserved space at the fair”, says Magnus Elebäck CEO and CO-Founder of Massproductions.

In collaboration with Il Café, Massproductions was offering their visitors the best coffee in Stockholm.

 

 

 

Press contact

Overview

Privacy policy

Everyone who wishes to create an account on our website can enjoy additional functionality, like saving certain products, making inquiries, or downloading product information PDFs. In order to create an account the user fills in their name, email address, company and profession. This information will purely be used when an inquiry about a product is made, the inquiry will be sent to our administrations email address along with the personal information, in order for us to get in touch with the person or company in question properly. If someone wishes to delete or update their account then they can do so easily on their accounts page.

Our newsletter subscribers also fill in their name, email address, company, and profession. Their name will only be used to address them in the emails, the email address will only be used for sending out our newsletter, and their company and profession details are used by Massproductions to create a better understanding about our audience. None of this information is ever shared with third parties, and an unsubscribe link is at all times added in the bottom of our newsletters.

Our full Privacy Policy can be downloaded from our website’s downloads page.